PressArtificial Intelligence Solutions Highlighted at Eletrolar Show & Latin American Electronics 2019

The 14th edition of the largest fair of durable goods in Latin America uniquely presented products that will arrive in the windows from the second half of this year.

Sao Paulo, August 2019 – Recognized as the largest consumer durable goods fair in Latin America, Eletrolar Show & Latin American Electronics presented to the most important executives from the national industry and retail and neighboring countries in Sao Paulo, the latest news and the latest technological advances in products such as home appliances, consumer electronics, small appliances, mobile phones, wearables, wellness, IT and Houseware.

For the first time, the iSummit for Artificial Intelligence for Retail was held, a congress on the importance of this technology for the retail sector.

There were four days of meeting between industry and retail at the fair held from July 29 to August 1 at the Transamerica Expo Center, in the city of São Paulo. Carlos Clur, president of the Grupo Eletrolar, announced the launch of Electronics Home & Mobile Latin American Edition, the exclusive trade show for consumer electronics, home appliances, mobile phones and IT sector, which will take place for the first time in Miami, Florida (USA), May 18-20, 2020.
“We are preparing an event with the main trends of the sector. We want to provide good business for visitors and exhibitors, as well as provide insights that generate insights to leverage retail sales, ”says Carlos Clur, president of the Grupo Eletrolar.

Research firm GfK uniquely presented at a conference during the event, a study that reveals an 8% growth in revenues in the first half of 2019 compared to the same period in 2018. The forecast for 2019 is up 5%. .

This year, the connected home and IoT (Internet of Things) devices were the highlights of the fair, with the presentation and several new features that will attract consumers this semester. “Retail sales are expected to grow in the coming months. That’s why the brands brought to the fair the most innovative products to attract the increasingly demanding consumer ”, adds Carlos Clur.

About 10,000 products from 700 brands in the white and brown, laptop, IT, telephony, automotive, wellness, home appliances, furniture, services, sports and leisure categories were presented to representatives of over 30,000 points. sales throughout the national territory.

Check out how was the experience of some brands that were in the fair:

SEMP TCL
“For SEMP TCL it is very important to participate in the Eletrolar Show, as it is an incredible opportunity to present retailers our differentials in a practical and applied way, as well as being the best place to bring together key customers and strengthen our relationship. We invest in technology to transform people’s lives simply, easily and intelligently. The fair is a special occasion and SEMP TCL can’t be left out ”- Patricia Vital, head of marketing at SEMP TCL.

PANASONIC
“Eletrolar is always a strategic opportunity for relationship with partners and to conduct new business. We have good expectations from the market and the event has allowed the industry closer to retail ”- Fabio Ribeiro, Panasonic’s General Manager of Communication and Trade Marketing.

LG
“Participating in the Eletrolar Show & Latin American Electronics was very important to us, as we had the opportunity to present the highlights of our product portfolio to customers and retailers, as well as to strengthen our relationship with key market players. This year, we came up with two major releases that met the “Connected House” concept proposed by the fair. We are happy with another year of partnership, and undoubtedly, Eletrolar is the ideal place to make these launches and foster meetings with partners and customers. ”- Roberto Barboza, Vice President of LG Sales in Brazil.

POSITIVO TECNOLOGIA
“At the Eletrolar Show & Latin American Electronics 2019, we introduced our portfolio to a strategic and qualified audience, generated new business, strengthened relationships with regional partners and celebrated the 30th anniversary of our history.” – Norberto Maraschin Filho, Vice President, Consumer Business, Positivo Tecnologia.

MONDIAL ELETRODOMÉSTICOS
“Mondial is launching 79 products to the market and Eletrolar Show is very important as it attracts approximately 80% of the retail market. Therefore, the event is impactful and very successful ”- Giovanni Marins Cardoso, founding partner and co-president of Mondial.

GEONAV
“The Eletrolar & Latin American Electronics 2019 was very positive for Geonav and our AER audio brands, which got a big highlight with the bone conduction headset, the AerBone. In addition, we had a good acceptance of our Smart Home Intelligence line, a trend that we have shown at the fair over the past three years.

MULTILASER
“We have reached the end of another edition of the Eletrolar Show & Latin American Electronics, one of the main business and retail events in Brazil. For Multilaser it was a great success as we had an extremely positive result. We introduce brand news, serve old and new customers and close deals. It was gratifying to have such a positive return from everyone ”- Moacir Marques de Oliveira, Commercial Vice President of Multilaser.

ELSYS
“The Eletrolar Show & Latin American Electronics 2019 has brought ELSYS great opportunities for our areas of expertise. The fair, once again, was the great showcase of Brazilian retail, where we were able to demonstrate the technology and quality of our products and highlight the way we transform people’s lives. ”- Claudio Blatt, ELSYS Commercial Director.

HPRIME
“It was our first participation in the fair and the first day already surprised us a lot. Our booth was very busy and we had the opportunity to receive customers and partners from various cities of the country. Eletrolar Show & Latin American Electronics has been an amazing experience and has further strengthened our brand, which is recognized as the largest and best line of films in Brazil. ”- Fernando Hudelist, CEO of HPrime.

OMRON
“Participation in the Eletrolar Show & Latin American Electronics points to a new moment for the company, which seeks to increase its reach in all markets of the country and to have more space in retail chains, focusing on e-commerce. It’s time to present all of Omron’s efforts and the investment in technology and innovation that is present in our products. ”- Wanderley Cunha, CEO and President of Omron.

I2GO
“This year, we at i2GO have been able to strengthen an even larger networking network than before, mainly due to the innovation of our i2GO Home catalog. The high performance of the new audio line launched at the fair also piqued interest among retailers and allowed us to tighten ties with our target audience due to the large number of visits we received at the booth ”- Marcelo Castro, partner and co-founder of the brand.

CUSTOMIC
“For us, Eletrolar Show & Latin American Electronics is a great opportunity to present our innovative DNA and all launches closely with our customers. It is also a space to conquer new business and meet new national and South American companies. This year, we brought innovative products, such as the Seed Biodegradable Cover, the product attracted the interest of major players in the mobile market, and we were very pleased ”- André Weege, Commercial Manager of Customic.